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Search Engines

Is your HTTPS setup causing SEO issues?

Search Engine Land - ‎Jul 22, 2016‎
If canonical tags are not leveraged, and both versions are live, the search engines will end up crawling both, which will waste crawl budget.

Data exploration from: An experiment in trying to predict Google rankings

Search Engine Land - ‎Jul 22, 2016‎
One initial problem was that we needed to gain access to ranking data for enough search engine results page (SERP) results to provide a useful training set.

Three of the most important data segmentations for any Google paid search analysis

Search Engine Land - ‎Jul 21, 2016‎
Another key bit of segmentation that stands to help advertisers better understand paid search performance is breaking out search partner performance separately from google.com. The Google search partner network is a group of sites that use Google to ...
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An experiment in trying to predict Google rankings

Search Engine Land - ‎Jul 20, 2016‎
That is, we sought to predict the exact ranking of a site for a given search term (e.g., a site will rank X for search term Y), but after a few weeks, we realized that the task was too difficult. First, a ranking is by definition a characteristic of a ...
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China's Largest Search Engine Investigated for Promoting Illegal Gambling

The Epoch Times - ‎Jul 20, 2016‎
Gambling websites are officially outlawed in China, however they have found a prominent platform on China's top search engine. The gambling sites have been sprouting up only at nighttime—between 10 p.m. and 9 a.m.—and have been even more ...
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French courts reject search engine ban on the word 'torrent'

Complete Music Update - ‎Jul 20, 2016‎
French record industry trade group SNEP has failed in its attempt to force Google and Microsoft to introduce a filter that would basically stop the two firm's search engines from returning any results if a user typed in the word 'torrent' alongside an ...

Online Medical Advertising Using Paid Listings On Search Engines

Mondaq News Alerts (registration) - ‎Jul 18, 2016‎
Wei had been diagnosed with a rare form of cancer and when traditional treatments did not work, he had gone online to search for alternative options.
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Google's ban on payday & high-interest loan ads going into effect now

Search Engine Land - ‎Jul 20, 2016‎
Yet many people have noticed that payday loans are still showing up in Google search results, a week after the ban was supposed to start.

Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)

Search Engine Land - ‎Jul 18, 2016‎
I know that there are a multitude of articles and statistics that tout no one clicks on results past the first page, but those may not always be most relevant in local search.

New insights on the customer decision journey

Search Engine Land - ‎Jul 20, 2016‎
For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the most clicks for the lowest cost.
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Google Maps adds more ways to add or edit locations

Search Engine Land - ‎Jul 21, 2016‎
Search Engine Land; Sections. SEO · SEM · Mobile · Local · Retail · Google · Bing · Social · Home.
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Google to launch new voter registration search tools & live-stream conventions on YouTube

Search Engine Land - ‎Jul 15, 2016‎
In addition to the new election-related search tools, Google says searches for the upcoming Republican and Democratic National Conventions on the Google App will surface event info along with speaker lineups and that both conventions will be broadcast ...

Lowest rates for SMX East go up Saturday. Lock in the best savings today!

Search Engine Land - ‎Jul 18, 2016‎
Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements and occasional sponsor messages ...
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Google offers new hotel search filters, deal labels and airline price tracking

Search Engine Land - ‎Jul 12, 2016‎
Google has said that mobile visits to travel sites now represent 40 percent of total travel traffic. Responding to this shift in consumer behavior, Google is introducing a range of new mobile hotel and flight search tools. Google will now let mobile ...

Half of singles admit using social media to find out more about a potential partner

Daily Mail - ‎Jul 20, 2016‎
A quarter of all first dates are now the result of meeting online, according to a poll. One in three Britons admit they prefer finding potential partners on smartphone apps than in real life.

Suffered a rankings drop? Use this checklist to diagnose why

Search Engine Land - ‎Jul 13, 2016‎
... to show a certain level of activity of lost links as pages fall out of their index, and the links are unavailable. Frame your lost links in the context of competitors to benchmark and form parameters on what may be perceived to be unnatural to ...

Expanded Text Ads: Are they living up to the hype?

Search Engine Land - ‎Jul 19, 2016‎
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

Learn Search Engine Optimization This August

Los Alamos Daily Post - ‎Jul 20, 2016‎
Search Engine Optimization increases the odds of potential customers finding your website, by bringing your site to the top of search results.
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How Do You Build a Cohesive Search Strategy?

Search Engine Journal - ‎Jul 18, 2016‎
I've always viewed keywords as another avenue to help guide my clients talk to their customers the way their customers talk to search engines. And, customers don't talk to search engines any differently than the way they talk in natural conversations.
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Airbus launches A380-focused flight search engine

Runway Girl Network - ‎Jul 11, 2016‎
FARNBOROUGH: A new player is joining the online travel search engine business and it is a most unlikely candidate. Airbus will launch its iflya380 web site this week (it is expected to go live on 13 July), hoping to capitalize on what the airframer ...
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